SO HARD TO FORGET ’s production’s from EH! FILMES, that acts on the cinematographic production market for 15 years. The enterprise is directed by Elisa Tolomelli, executive producer of many movies of the recent brazilian production, for instance “City of God”, of Fernando Meirelles; “ To the Left of the Father” , of Luis Fernando Carvalho, and “Central Station”, of Walter Salles.

In 2006, EH! FILMES produced the full-length film “Mulheres do Brasil “in Brazil and in USA, directed by Malu de Martino. In 2001, the enterprise co-produced with the north-american enterprise Nuts & Lloyd the film “Dead in the Water”, starred by Henry Thomas and Dominique Swain, and commercialized for the TV markets and home video all over the world.

EH! FILMES associated with the Central Station Program, created and maintained by APEX and SICESP. Since “Mulheres do Brasil”, our intentions are to commercialize already produced movies and facilitate new projects.

SO HARD TO FORGET will be produced following the succeed model adopted in the productions of EH! FILMES:

1. Caption Resources : partnerships with public and private enterprises interested in associated their trade to a cultural product of high pattern and great visibility, using the fiscal incentive’s laws.

2. Workforce : EH! FILMES has as its projects the reformation and recycling of students and professionals of brazilian cinema’s market. In that way, the productions of EH! FILMES always count on great participation of young professionals that found in the enterprise an opportunity to initiate their careers in high level’s projects.

3. Free Charge Sessions : SO HARD TO FORGET deals with pertinent subjects to the current society, generating great interest of the public. Social discrimination, preconception and inclusion are recurrent subjects in brazilian cultural production and, for a long time, has been consolidating its space in the international artistic ways.

We will organize free charge sessions in communities that do not have access to theaters. In that way, we’ll be creating great opportunities to debate the subjects presented in the movies with groups deprived of information.

Brazilian cinema can contribute with the process combating sexual discrimination. We believe that a production as SO HARD TO FORGET will lead to a debate of a very important subject in the current days.

4. International Market : SO HARD TO FORGET has a great potential to distribution in the international alternative circuit and will follow the trajectory opened by “Mulheres do Brasil”, that was exhibited and discussed in more than 10 universities and art cinemas in the USA between October and December 2006.